What is Apple’s Back to School Promotion? Basically, the deal is that when you purchase a new qualifying Mac with Apple education pricing from June 16, 2011, through September 20, 2011, you’ll get a free $100 Back to School Card. You can use the Back to School Card on the Mac App Store, the App Store, the iTunes Store, and the iBookstore.
If you buy a Mac after the June 6, 2011, you are eligible to request an up-to-date upgrade. The upgrade will allow you to upgrade to Lion for free. You must request your Up-to-Date upgrade within 30 days of purchasing a new Mac computer.
Who qualifies for this promotion? College students or students accepted to college, parents buying for college students or students accepted to college, or faculty or staff members at any grade level qualify.
How do you get your $100 Back to School Card? First, you must shop for a Mac at either the Apple Online Store for Education, the Apple Retail Store, the Apple Authorized Campus Store, or call 1-800-MY-APPLE. Second, you will either get your free Back to School Card with your order automatically if you order it at the Apple Retail Store or Apple Online Store or you’ll have to submit your claim online and get your code via email. Third, you will enter the code on your Back to School Card in your iTunes Account to redeem the $100.