The iOS platform has grown much since its launch back in 2007. The Mac OS was introduced in 1987, and improved greatly over the years. From the 28 years that Apple has sold Macs, the earnings of 2011 iOS devices sold greatly surpassed that, specifically the iPhone. The iOS platform has evolved exponentially due to revolutions such as the App Store. The App Store is the face of the iOS. According to ASYMCO, 316 billion iOS units have been sold in 2011 versus the 122 billion Macs that have been sold in the past 28 years.
In Mac OS X Lion, you may notice that when you scroll up or down, using two fingers on the trackpad, the content of the page scrolls up or down, instead of the window around the content. Mac OS X Lion adopted the iOS approach to scrolling, so if you move your fingers up, the page is moved up. In many cases, this is more convenient and more natural, but for some, they may prefer the old way of scrolling instead. I will break down the process of how to change the scrolling. If you are not using a trackpad or Magic Mouse, go to the Mouse options and uncheck “Move content in the direction of finger movement when scrolling and navigating”. If you are using a trackpad or Magic Mouse, here is how to do it.
First, click on on the Apple logo on the top left of your screen.
Second, click in System Preferences…
Third, click Trackpad
Fourth, click Scroll & Zoom and uncheck the Scroll direction: natural
There you go. You are now free to scroll however you like.
Feel free to leave comments and suggestions on which way of scrolling you prefer.
Based on the IDC, Apple is the top worldwide smartphone vendor with approximately 20.3 million units sold. Samsung, selling an estimated 17.3 million units, came in second place. Following behind Samsung is Nokia, Research in Motion, and HTC. The most eye-catching part of the quarterly report is the year to year growth. Compared to other smartphones, Samsung has the largest year to year growth of 380.6%. Apple’s year to year change in sales grew 141%. The reason of Samsung’s increasing popularity compared to Apple is that Apple only sells just the iPhone, while Samsung sells different smartphone models. Apple’s iPhone has iOS, while Samsung’s smartphones has Android, Bada, or Windows Phone 7. It appears that Apple and Samsung are going to continue to be tough competitors for the top spot.
Feel free to leave a comment or questions.
Based on Jumptap, a mobile ad network, Android is dominating the U.S. If you look at the July 2011 Mobile STAT, Android is leading with 38% of the market share in Jumptap Network. iOS is second place with 33% market share. Blackberry OS is third palce with 22% market share. Competitors such as Symbian and webOS have very little control over market share.
One advantage that iOS has is that since is that is has higher advertising interaction. iOS dominates CTR, Click-Through Rates. The average click-through average is .52%. iOS consistently surpasses the average with a .78%. Android is below the average with a .47%. The July 2011 Mobile STAT also showed mobile trends, such as a rise in click-through rates among consumers under 34, but a decline for older users.
Jumptap also made a diagram of the United States and pointed out which states are dominated by which Operating System. It appears that Android dominance is found in the South and Southwest, while iOS dominace is found in the Northeast and Midwest states.
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Yahoo has unveiled a new search for iOS Apps. Apple’s App Store has a nice detailed venue to discover iOS software, but there are flaws. Yahoo!, being one of the top search engines, led the search engine group in making this search engine. I’m surprised that Google and Microsoft being the huge companies they are didn’t fill the void themselves. Google usually dominates this type of search engine, but Yahoo! took it upon them. Yahoo!’s dedicated search engine is called Yahoo! App Search. Yahoo!’s search services go through standard app descriptors, but they also give the user recommendations. Yahoo! gives the user the ability to narrow categories down that search query, as well as user reviews on the web, ratings, and the usual options that Apple gives on their App Store.
iOS Apps have given the technology industry a huge uplift. Many companies will use it to their advantage to promote or make a profit off something as simple as a search engine. Yahoo! themselves have taken the iOS app into something everyone can use for something very useful. Yahoo! is also indexing Android apps and plans on adding other content stores in the future, including tablet apps for iPad, web apps for Facebook, Twitter and other services. Yahoo! might also widen their search engine to other mobile application stores. The iOS has changed the outlook on many companies because they can use the iOS application to their advantage. I hope many companies and the industry itself stays the way it is right now, because in the future, it will become a big part of the technology side of the world.