Apple & Android Covering Smartphone Ground

You probably all noticed that when you use your apps, there might be ads somewhere on the side. There are many ad companies that are trying to take advantage of all the apps available to smart phones. Global mobile ad network InMobi is making a big step to gain smartphone ad share. Last year in June, InMobi offered a $2 million dollar promotion for Apple and Android mobile app developers. How did it work? Usually InMobi keeps 40% of the advertising revenue, while the developer takes 60%, but during the promotion, the developer takes 100% of the advertising revenue. That encouraged people to sign up. By October 2010, InMobi was serving up 5.8 billion ad impressions on smart phones. The iPhone holds the largest amount of ad impressions for any single device out their. InMobi has also stated that in December, Android surpassed iPhone OS in holding the largest amount of ad impressions.

Google also purchased AdMob last year. With mobile advertising greatly increasing, Google wants to take advantage of all the different apps that publishers and developers make. Mobile advertising plays an important role in the marketing force. Apple at first did not allow any third-party mobile advertisers on its iAds mobile advertising platform, but it changed its agreement to allow third-party ad publishers.

Another big factor in the amount of mobile ad impressions on Apple and Android smart phone devices is the amount of activation claims. There are sources that say that there is a 2.5 to 1 ratio of Apple iPhone sales to Verizon Droid sales, but than again, there are also many other Android devices on other carriers. With the iPhone 4 becoming available at Verizon on February 10, 2011, I think iPhone 4 activation claims will increase and the iPhone 4 will definitely increase in mobile ad impressions. Ad companies should definitely keep an eye on the iPhone 4.

What do you think?



Verizon Wireless Offers iPad at Stores Nationwide on October 28

BASKING RIDGE, New Jersey and CUPERTINO, California — On October 14, 2010, Verizon Wireless and Apple announced that the iPad will be available at Verizon Wireless Stores nationwide beginning on October 28. Verizon Wireless will offer three bundles of the iPad. The three bundles, $629.99 for iPad Wi-Fi 16GB + MiFi, $729.99 for iPad Wi-Fi 32GB + MiFi and $829.99 for iPad Wi-Fi 64GB + MiFi are offered. Verizon Wireless also offers monthly access plan of up to 1 GB of data for just $20 a month. Verizon Wireless will also offer all three iPad models by itself.

AT&T will offer all three 3G iPad models in stores nationwide. AT&T will offer 16GB for $629, 32GB for $729, and 64GB for $829. AT&T offers data plans that are $14.99 for 250 MB and $25 for 2 GB.

Verizon’s announcement to start selling iPad is very significant. Verizon has been competing with AT&T with the phones like the Motorola Droid X and the HTC Droid Incredible. AT&T has been the only service provider that has sold the iPhone, but there has been rumors that Verizon will finally start selling the iPhone. AT&T has been known for selling the iPhone while Verizon has been known to sell the popular Android-powered phones. If Verizon begins to sell the iPhone, AT&T will lose its competitive advantage that it has by being the only service provider to sell the iPhone.

The fact that Apple is allowing Verizon to sell the iPad shows that there is growing relationship between the two companies. It appears as if there is a nice partnership forming between Verizon and Apple.

What do you think? Opinions? Comments?

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