The strong competitors are finally joining the Internet set top box market and for such a new niche they’ve created some pretty impressive stuff with products like Boxee and Google TV. Their thorough (and sexy) aggregation of all that Internet content is their selling point, completely one-upping Apple TV’s feature set. This is one product where Apple has been surprisingly un-revolutionary. From its 2007 inception beside the iPhone there have been many, more reasonable alternatives with more features. Both the iPhone and Apple TV were App-less at that time, and three years later look at how much the App Store addition has affected the iPhone (while Apple TV turned iTV and got Netflix). Now that we’re all trained in the iOS ways it will take much less time to reach this point on the iTV – if it ever gets an App Store.
The iTV App Store would bring the amount of endless capability that has come to the iPhone and iPad to your TV, without the limitations of the small screen. Current App Store developers would develop for this interface and provide their Video, Music, Entertainment, Productivity, Game, and (maybe) even Cable content to the Apple TV because it gives them a huge audience and the power to be in control of the delivery of their content.
Adding a wireless keyboard and trackpad (or an iPad — basically the size of my macbook’s keyboard/trackpad) would give it the ability to replace the desktop — an OSX Lion App could simply handle all the tasks that the iOS Apps couldn’t. If Apple can stuff a bunch of memory and a fast processor into that tiny black box all you’d need is an external hard drive and you’re computer would not only fit in your pocket, but become one with your TV.
Sound good – or am I just fanaticizing about never having to see the Comcast On-Demand menu ever again?
![[Image Source]](http://www.apple.com.cn/home/images/dragon_hero_20101022.png){kind=link}