Is Apple really done inventing new devices? Apple has blown the world away for less then a decade and they don’t seem like their stopping anytime soon, or are they? Apple has created the devices such as the iPod, iPhone, and iPad. These products have gotten a lot of attention as of lately and the different things that each can do is incredible. The price for these products isn’t even in the minds of buyers when they buy the product. All they can think about is that they have the newest and greatest product out on the market. Apple has done such a great job marketing these products that everywhere you look; there will be an Apple logo somewhere.
In terms of greatness, Apple has just broken into the scenes of the electronic world. Apple was created in 1976, and they didn’t improve until the 2000’s. Apple was just a footnote in the technology world, another company trying to make a breakout but failing. It wasn’t until 1997 when Apple actually broke down and asked Microsoft to save them. Microsoft, their biggest competitor, if you can call it that, was saving Apple. Microsoft invested $150 million dollars into Apple which promised Microsoft, that they would offer Internet Explorer on their Macs and other incentives. Also in 1997 they promoted Steve Jobs from “advisor” to “interim CEO”. That was single handedly one of the best decisions Apple ever made.
So that was a little background in Apple’s history. So, to get back to my point to why Apple is done inventing new devices. Apple has fixed what was broken about the creation and consumption of content. Everything that Apple has created was to change digital media and the internet to fix what was broken. Then came the iPod, followed by the iPhone, iPad and so on. This is exactly why Apple will stop creating new platforms. Can anything Apple make in the next decade compare to what Apple has created in the past decade? Yes Apple can build on the products they have now, but how many iPhones and iPods can they make?
One of the things Apple will make is a TV set. Is making a TV set the same as inventing the TV though? The TV Apple may make is no going to be compare to he iPod, mainly because Apple didn’t invent the TV. Apple has created a line of products that create and consume the best experience for users. Since they have already succeeded in doing that, no further products are necessary to be made. Apple has succeeded in making products that were made already, but they perfected them. Tablets were made way before the iPad came, but they just weren’t good enough. Apple created a tablet that people enjoy having.
There are many arguments that can be made about this. There is definitely no correct answer but this is just an opinion based on what I think. I do believe that Apple will continue to grow as a company outside of their devices and such. They for sure won’t stop building on the devices they have now, but there is a valid argument that they may stop creating a new line of devices. Until another crisis comes for a better product, Apple will just have to wait.