So, you may have noticed that Apple and Pixar are somewhat unofficially associated with one another. Well, that’s because they are. In a sense, they are brother companies. You see, they share a parent: Steve Jobs. After Jobs was booted out of Apple in the 90s, he founded Pixar Animation Studios. If you think about it, the two companies have a lot in common: Both are in the tech category; both have anticipated regular annual release dates (e.g. Apple’s annual iPod updated line, or Pixar’s annual Disney/Pixar major motion picture, such as this year’s Toy Story 3), both have a similar logo style with the white background and simple, familiar picture, both were founded by Jobs, both are highly successful, among many other things such as business styles, etc. Is Steve Jobs not only a tech genius, but also a business genius? I don’t know. But here are some solid examples of the Apple/Pixar love fest:
-Disney Pixar’s Wall-E: the robot’s charging sound is the same as the Mac startup sound
-Apple’s introductions of just about any product with video within the past year have showcased Disney/Pixar’s Up
-In Toy Story 3, the younger sister is shown with an iPod
-In Toy Story 3, the toys clearly use Safari browser on an iMac to map out a route on the Internet
-Many more. . . just search it in Google.
All in all, this whole deal raises the question of how each company benefits from such benefits, and did Jobs plan this? Apple has always had a way with the media. What do you think of this unofficial partnership? Leave a comment below.