AT&T will begin to throttle unlimited data plan users on October 1st. Smartphone customers with unlimited data plans will start to have reduced speeds if they reach the top 5 percent of heaviest data users. This doesn’t mean that you won’t have unlimited data, it just mean you will be slowed down to possibly EDGE. The customers that are affected will have their speed back to normal on the next billing cycle. AT&T will send multiple notices to tell you if you are about to reach the top 5 percent, including a grace period. AT&T is doing this because many unlimited data users are using too much data and are possibly “abusing” it.
Companies other then AT&T throttle their unlimited data users as well. T-Mobile and Verizon have already started to throttle their customers unlimited data plans. AT&T can be considered late to the party by not doing this earlier. Sprint Nextel does not charge for overage fees or throttle data users. Virgin Mobile brand will also begin to throttle the speeds of their Smartphone users that go over 2.5GB of data usage per month. Many users have the same question, what is the top 5 percent? Is that 2 GB or more? AT&T hasn’t told us the actual 5 percent, but on average customers only uses 435 MB per month. The top 5 percent may be less then you actually thought. Have any questions or comments? Let us know and we’ll get back to you as soon as possible.